SWOT and PESTLE Analysis Template

SWOT and PESTLE analysis template #

SWOT is a strategic business analytical tool which compares the internal strengths and weaknesses of a business against the external opportunities and threats it faces in the market.

Hence the name SWOT, which is an acronym that stands for:

  • strengths
  • weaknesses
  • opportunities
  • threats

PESTLE, on the other hand, is a strategic analytical tool for your business to identify external market forces (political, economic, social, technological, legal and environmental) and trends which will affect your ability to perform.

Hence the name PESTLE, which is an acronym that stands for:

  • political
  • economic
  • social
  • technological
  • legal
  • environmental

Use this SWOT and PESTLE analysis template #

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Why use a SWOT and PESTLE analysis template? #

To succeed in business you have to be analytical.

(And this begins with examining your own performance attributes).

The qualities that make your business strong or weak in each area of competition influence its ability to convert opportunity into profit.

The more conversion —> the more profit —> the more resource available to succeed tomorrow, again.

The less conversion —> the more waste —> the fewer resources available to shelter from tomorrow’s storms.

A SWOT analysis template helps focus the mind on what really matters from an internal (inside your business) viewpoint.

Once this is complete,

The next step is producing an external or market review, or PESTLE analysis.

This is your weather report for your planned journey ahead.

Whilst the weather is unlikely to complete derail your planned travels,

It can (as an influential factor) make your journey more expedient or on the contrary, hinder you.

Looking at the forecast should never define your strategy,

But rather, it should serve to help you prepare for some ‘what-ifs’ along the way.

What’s included #

This SWOT and PESTLE analysis template contains 8 individual sections for lining up your internal business abilities against external market factors:

SWOT #

This is your internal audit for:

…(a) what you’ve got that works, (b) what you’ve got that doesn’t, (c) what likely fruit you can gain, (d) what likely losses could occur.

  • Strengths – what you do well (with a mind to use it)
  • Weakness – what you don’t do well (with a mind to improve it)
  • Opportunities – what you could gain from performing well
  • Threats – what you could lose from performing badly

PESTLE #

This is your external audit for what the likely market conditions are which could affect your ability to compete:

  • Political – what key governing decisions could occur?
  • Economic – what trends are likely to affect the value or movement of our money?
  • Social – how people’s perceptions will develop?
  • Technological – what advancements in how we do things will help us or harm us?
  • Legal – what changes to the legal framework could strike?
  • Environmental – how our natural environment will impact our ability to do business?

How to use this template #

  1. Subscribe to become a member of The Big Book Project.
  2. Log-in to this website and visit this page.
  3. Fill in the form on this page, filling in your email address and submitting your entry.
  4. Go to your email inbox and print the form submission as a PDF.
  5. There you have it – your very own SWOT and PESTLE analysis.

How to improve your business analysis #

Business analysis is highly detailed by nature. Often victory in any sphere of life comes down to the slightest detail.

  • Be diligent and win.
  • Be lazy and lose.

Every grain of understanding and every focal point makes all the difference on the field of battle.

Tips:

  • Take a multidisciplinary look at analysis – involve all departments
  • Start from the top – set a head above shoulders approach to the exercise
  •  Promote accountability – put before each member personal analysis on previous performance
  • Walkthrough each scenario – leave nothing to translation or chance
  • Repeat and rehearse every variation of your plan – be prepared for any and everything

Here is your template one last time… #

...This was an article preview...

This Article Is For
Paying Subscribers Only #

Want to access ALL areas? Sign-up below...

Join 8,861 Subscribers... #

Get The #1 Poultry Farming Newsletter #

The most in-depth guide to poultry farming anywhere, right now.

Receive all the 'insider tips' they never speak about to help you:

  • ✔️ Write a plan that actually gets investment
  • ✔️ Decide if poultry will be profitable for you
  • ✔️ Avoid pitfalls like mortality with key procedures
  • ✔️ Understand the hidden benefits of production models

Click button below to subscribe...

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