Poultry farming KPIs give you constant visibility of performance. And poultry keywords provide leverage for results. Without KPIs our efforts become aimless and we’re prone to going off track and falling into the trap of “…doing it, just for doing it sake.” And without keywords, we get lost and become immobilised with the weight and inertia of indecision.
(How crippling this can be…)
When the fog obscurity sets in, fear to act takes hold – then all sorts of problems begin to dominate the operation. And all because we lost sight of the goal, then lost heart. And this…we cannot afford.
So, a very simple yet effective visual hack (much in the same way that blinkers on horses work to good effect) is to keep your KPIs and keywords in constant view…perhaps using a sticky note memo on your desk.
The idea being that as you administer the managerial functions within the business, your eyes and mind are continually trained on “what matters”.
And this is critical because one thing is for sure, both in life and business, “…things that don’t matter have an uncanny knack of dressing up rather well as things that do!”
Speaking of “what matters”, here’s a quick shortlist of KPIs you might want to keep close-by:
- FCR – feed conversion ratio (minimum & optimal)
- Cumulative mortality
- Milestone weights & production targets
Now, with firm numbers against these, you should also support them with qualitative keywords that help you gain cognitive leverage.
Examples might be:
- FCR < 1.9 (…feed availability & uptake, feed quality, supply chain)
- Cumulative mortality rate < 0.5% (…1st 7 days – if reared from day 1, late stage, in-transit, pattern, postmortem)
- Rejected carcasses < 0.5% -> (…handling, transport)
- Milestone weights -> (…uniformity, root cause)
The combination of KPIs and keywords in sight will naturally keep you ‘considerate and inquisitive’ concerning the key measures and levers that support your business results. It’s kind of like setting your thoughts on tracks.
At the start of every day, revise your KPIs and keywords – adding to, highlighting or annotating the list as your private study & strategic analysis leads you to fine-tune and prioritise.
Call it a memo, cheat sheet or study notes, whatever you prefer…the result?
To keep the drivers and signs of poultry success or failure “top of mind” always.
Do this and you’ll find that you’re thinking more analytically, with deeper understanding of operational nuance and able to navigate critical poultry decision-making with greater confidence.
Jot down your poultry KPIs and keywords today.
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