Chicken Snippets

The value of data analysis is sound direction. And this begins with accurate data collection. “There’s no point reading, if what you’re reading is misleading.” [Read more…] about Accuracy: the bedrock of meaningful poultry farm analysis

Feed conversion is indeed the aim of the game (i.e. turning livestock feed into household food) – but let’s remember it’s a metric. And metrics are only as good as their underlying processes.

Feed conversion is an average. It’s an indicator of the entire picture, based on a randomly [Read more…] about Weighing Accuracy > Flock Uniformity > FCR

You’ll know by day 7 if your broilers are on target, or not.

It’s not the entire race, mind you. The finish line is most surely processing day (circa 42-49 days)…

,,,that said, the first 7 days is like the first 25 meters of a 100m dash.

All the momentum for the race ahead lies [Read more…] about Your 7-day trajectory to broiler success

Staying on top of biosecurity is key to materialising poultry profits. But what matters most for keeping a healthy flock? What should you prioritise?

Contrary to popular opinion, it’s neither medical intervention nor chemicals. But rather, controlling the parameters.

Confinement. [Read more…] about Controlling the parameters for better biosecurity

Every flock of broilers or layers holds potential. Genetic potential to be exact. But achieving an optimal performance is entirely dependent upon who’s driving.

F1 driving is one of the most extreme performance-led physical feedback loops.

Performed at such high speeds, the timeframes [Read more…] about Steering the flock to success

If you’re in the poultry farming game – I’ve got news for you: you’re actually in the feed conversion game.

Fundamentally speaking, that’s what a poultry farming business owner is…

A professional feed converter.

In other words, you specialise in taking poultry feed (namely corn, [Read more…] about The definition of poultry farming