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First 7 days to broiler success

Last updated on July 2, 2026 by Temi Cole Leave a Comment

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You’ll know by Day 7 if your broilers are on target, or not.

It’s not the entire race, mind you. The finish line is most surely processing day (circa 42-49 days)…

That said:

The first 7 days are like the first 25 meters of a 100m dash.

All the momentum for the race ahead lies within the foundation work laid down between the blocks and getting fully upright.

Let’s take a look at this in detail and data:

Mortality

The biggest speed bump to overcome within the first 7 days of rearing day old broiler chicks is mortality.

7 day broiler mortality graph

As seen in the graph above, your chicks are at their most fragile within the first 7 days of life. In fact, the first 4 days represent the steepest (and most alarming) rate of mortality within the entire rearing cycle.

  • poor access to feed and water
  • overheating
  • underheating
  • poor ventilation
  • disease

…are all common causes…

But the underlying accelerant behind that climbing mortality rate is simply their age.

And no matter how good your stockmanship, expect to see a similar rate of mortality within those 1st four days.

However, right on cue, there should be an equally rapid drop off between Day 4 to Day 7.

Growth

On the flipside of the cautionary tale of mortality is the exponential growth burst of broiler chicks between Days 1-7.

broiler chick groth table first 7 days

Although the table above looks quite plain, take a close look at the data…

Chicks come in weighing roughly 42g Day 1 from the hatchery…

day old broiler chick weighin 42g in a plastic cup

…and in only a matter of 3 days they’ve doubled their body weight!

That’s astonishing growth by ANY measure.

By Day 7, they are 5-times Day 1 body weight.

This is the trajectory you are aiming to optimise as broiler farmers to reach the target weight at the processing date.

It’s the first 7 days that set the pace.

The rest is switching through the gears, keeping form and staying focused for the remainder of the race.

How good are your first 7 out of the blocks?

Are you 5 times Day 1 body weight?

Filed Under: Chicken Snippets

Temi Cole
Mr. Temi Cole
🥇Author, The Big Book Project

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Temi Cole
Mr. Temi Cole
Author, The Big Book Project

Thanks for visiting my website.
"Let's make poultry profitable together!"
Begin by becoming a subscriber to my newsletter, online courses and consulting . Within this site you'll find 300+ learning resources inc. articles, content hubs, sample plans, data sets, calculators and templates. Take a look around and enjoy the conversation..

My Story Start Here Free eBook

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