These 5 factors are essential for unlocking genetic potential in poultry farming.
- Quality of input: it meets the standard for peak performance e.g optimally formulated poultry feed
- Distribution: making sure all members of the flock can easily access e.g. number and positioning of feeders on the barn floor
- Supply: birds are able to make easy use e.g. feed presentation
- Efficiency: minimal waste e.g. food falling to the floor and not being consumed
- Consistency: successful use at every attempt e.g. access adequate feed with every visit to the feeder
A break in any of these will have a knock on effect of underperformance.

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