These 5 factors are essential for unlocking genetic potential in poultry farming. [Read more…] about Quality, Distribution, Supply, Efficiency, Consistency
Dear Poultry Entrepreneur
Do for your birds what they can’t do for themselves
The job of a stockman is essentially hospitality.
Making your birds feel at home.
Or put another way, “…do for your birds what they can’t do for themselves.” [Read more…] about Do for your birds what they can’t do for themselves
The waste and ruin of poultry farming
Access, access, access…
This is the buzzword underlying all provisions made for your poultry flock. [Read more…] about The waste and ruin of poultry farming
The stockman and not the tools…
Poultry farming success (much like success in any other field of work or vocation) is born of the rather unremarkable.
- Appetite to learn
- Courage to try
- Practice
- Mistakes
- Dilignece
- Incremental improvement
- Pesistence
- Deication
- Obsession to make perfect
However, our curious minds have such an insatiable appetite for invention.
Furthermore, our pride exalts intention. [Read more…] about The stockman and not the tools…
Chicken-market fit
Consumer demand dictates capitalism.
It’s what the people want that informs where the investment goes.
And yes, the absolute pursuit of capitalism is to influence the desires of the people…
…but ultimately, it’s what the people want that actually sells…
…and thus, capitalism is not an exact science. [Read more…] about Chicken-market fit
A bird in the hand…
Imagine a manufacturing assembly line.
Poultry farming isn’t far off.
Broilers and layers are commercialised products.
Scientifically formulated resources with a precisely defined economic outcome (*if handled accordingly).
Broilers = 42g to 2,521g in 35 weeks.
Layers = 425-434 hen-day eggs to 90 weeks.
All predetermined. [Read more…] about A bird in the hand…
