The ecosystem is a great model that we as entrepreneurs can all learn from.
Earth.
Air.
Sun.
Seas.
Trees.
Animals.
People.
All with their distinct purpose, place and uniqueness.
When working harmoniously, it becomes very apparent that what we are witnessing is the elegance of design.
Not the happenstance of chance.
Your poultry business is your chance to make your mark on society and commerce.
By harnessing the utility of chicken meat or eggs, you have the chance to make a difference to the ecosystem called the World.
But to break it down, within that large container we see a bunch of interoperable containers.
Society.
Industry.
Families.
Countries.
The environment.
The economy.
…and the list goes on.
Your job as a poultry entrepreneur is to make your poultry business a force for adding value to those surrounding ecosystems….
…to become a valuable contributor that supports the agendas and enriches the participants of those surrounding ecosystems.
To promote harmony within.
Encouraging all involved to work better together and multiply the all-round benefits.
That might look like:
- Society = gainful labour, growth, togetherness
- Industry = profitability, reputation
- Families = provision, safety, togetherness
- Countries = sustainable, productive, competitive
- The environment = recycling, regeneration, maintain
These are more than just something you write in a business plan.
They become values.
The core building blocks of your brand and means to stand out, to have significance, to mean something to someone who will be willing to join you in the battle.

Leave a Reply