Advanced Poultry Pickup

Like I mentioned in one of my first emails…

…when planning a poultry business, it’s important to tread carefully in decision making.

Being decisive does two very beneficial things:

1. Cuts off wasteful diversions & distractions
2. Gets the right things done (profitably & quickly)

The combined benefit?

In a word, or two – OPTIMUM EFFICIENCY.

(Sounds good, but what does that really mean?)

a. optimum from Latin optimus meaning “best, very good”

b. efficiency from Latin efficere meaning “to work out, accomplish”

Put them together, you get:

To get things done (finish them) in the best possible way. The result being “very good (couldn’t be better)”.

A lovely idea.

However, often things don’t immediately go this way.

In business and life generally,

Mistakes are both common and, of course, costly.

They cost you both time and money (and/or other resources).

And because all of life’s material matters are finite, this reality adds only greater injury…

…so that, if you’ve wasted time or money the impact is ALWAYS much bigger than the initial paper loss.

Why?

Because of one KEY (hidden) factor:

Opportunity cost.

Let me explain:

Want to find the real cost of waste in business?

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THE BREAKDOWN:

Hello,

 

Quick question…

 

(In your current poultry business plans,)

“How high up your priority list is monitoring the poultry house environment?”

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Allow me one more question…

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“On a scale of 1-10 (1 being completely irrelevant and 10 being absolutely critical)

Where would you rate ‘monitoring the poultry house environment’ as being relevant to your bottom line profit and ROI?”

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(Be honest.)

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Well, in confession…

in my recent reading I came across a quote from a leading global poultry business expert, Dr. Dhia Alchalabi,

Which really challenged my joined-up understanding of poultry house environment and profit.

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Here it is:

The title of the piece is: “Monitoring Poultry House Environment.”

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Whilst the quote above (in the highlighted red box) is relative common sense,

It’s the way the article opens that really had me scratch my head.

Hello,

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If you were to ask me…

After so many years serving as an independent business consultant:

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“What has been your (my) #1 lesson about what the customer really wants?”

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I’d have to answer:

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Sustainability.

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= The ability to do it all yourself, profitably.

Without the need of (or dependence upon) any middle-man, agent or aggregator.

(Keeping all the proceeds of sale to themselves.)

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In my varied commercial experience as a business consultant,

I’ve been a stalwart for sustainability.

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In fact, when starting out as a consultant,

I did so (risking my entire business) on the idea that I would help small business owners fight to retain FULL ownership and control of their business.

In marketing…

In sales…

In finance…

In EVERY discipline of management and operation.

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Why?

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This way not only will they profit more per sale,

But also they will multiply the value of their business (asset value).

(…and business owners with large asset value reap MASSIVE investment returns when they decide to exit their business.)

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Yes, of course, there is a trade off…

‘Ownership of more’ does mean more grunt work internally and calls for continual investment.

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But all that hard work is DEFINITELY worth it if you get your return (ROI).

 

Over the last 10 years of selling business solutions to clients in various industries,

When I presented them with a bespoke plan which was TRULY sustainable…

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They would often respond with (words to the effect of):

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“That would be THE DREAM.”

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Perhaps, you’d think that such a reaction would be music to my ears.

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But I actually learned some hard lessons about this client reaction.

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Hello,

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On every poultry farm, there is a silent but fierce battle at hand that requires your intense focus and attention.

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It threatens:

• decimated production,
• rising mortality and
• financial loss.

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The battleground?

Your poultry houses.

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The goal?

Occupation.

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The enemy?

Micro-organisms.

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The target?

Your flock.

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The risk?

Your profit.

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The following is a detailed checklist recommended by Dr Andrea Pizzabiocca, Senior Manager Technical Services Italy at Cobb Europe.

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The points enclosed are the key touch-points for winning the war against bacterial invasion and flock infection.

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Here is the breakdown:

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BACKGROUND

Microorganisms (bacteria, fungus i.e. yeasts & moulds and viruses) exist everywhere in our environment.

They have their purpose, in a way.

But when their numbers increase above certain thresholds,

Our bodies can become overwhelmed by them and our physical balance and functioning disrupted by them.

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To stave off this danger,

We should adopt stringent and regular cleaning and disinfecting routines to push them back from rising up.

If our efforts suffer inadequacy or lapse,

Then we risk an outbreak and loss of health or even life.

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Chickens also are prone to bacterial attack.

And when infection does strike a flock – the outcome can be brutal.

Widespread cross-contamination in days,

And flocks hit hard are rendered unmarketable with irrevocable losses.

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So,

Let’s get serious about defence.

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