Poultry farming success (much like success in any other field of work or vocation) is born of the rather unremarkable.
- Appetite to learn
- Courage to try
- Practice
- Mistakes
- Dilignece
- Incremental improvement
- Pesistence
- Deication
- Obsession to make perfect
However, our curious minds have such an insatiable appetite for invention.
Furthermore, our pride exalts intention.
“I aimed to do [such and such] and that’s exactly what happened.”
“…plus, if you use this or do this – the same will happen for you.”
Herein lies our obsession with the concept that our skills and achievements can make us gods…
…to bear rule in all our pursuits.
And what appeals to our sense of intrigue more so than truth is the notion that if we hit upon the right formula, we can do it every time.
Whereas, as I said – in truth – the reality is much more humbling:
- Things don’t always work out every time – and never will – no matter what you do.
- But if you are diligent and work honestly, work hard and consistently so – your chances of success increase.
- However, be prepared for failure, because much like moments of success, failure is also guaranteed – regardless of who you are – time and chance will humble you.
So, when you examine “what is” and try to learn from the things that matter and that you can control, you’re left with this…
“…if you are diligent and work honestly, work hard and consistently so – your ‘chances’ of success increase.”
No guarantees, but a hope for doing well, if you’re committed.
And yes, as a poultry entrepreneur – regardless of breed, model or feed formulation – the aforementioned wisdom most certainly applies.
This leaves stockmanship and farm management as your most powerful levers to business success.
“How you plan and guide your enterprise daily“, coupled with “how you rear your flocks“, are the most influential factors for your commercial success.
In other words, it’s how you do what you do (rather than what you use) that will impact your return on investment.
This isn’t to say we ought to neglect investing in the most optimal breed of bird, formula of feed or advantageous effective equipment.
It’s just to say, without the fundamentals, your efforts will be in vain.
Take a high-performance pursuit like Formula 1 Racing, for example….
“According to experts, a “long-held belief” that the car and the team contribute to 80% of race success with the skill of the driver making up the other 20% – sometimes called the 80-20 rule – is not accurate.
It’s actually the interaction between the driver and the team, they said.
Lead author Duane Rockerbie, from the University of Lethbridge in Canada, said the findings are “particularly validating for drivers”.
The professor added: “The car and team’s input has been greatly overestimated.
Rather than 80%, it is closer to 20%. The driver’s input accounts for roughly 15%.
The biggest factor is more nuanced and it’s the interaction between the driver and the team, which accounts for 30-40%.
Random factors that occur during the race make up the rest.“ – Sky NewsÂ
There we have it.
The premise carries over:
Even in the world’s more elite fields of competition and performance, it’s clear that success flows from the head down.
“It’s not what you do, but how you do it that counts.”
Your investment strategy as a poultry entrepreneur should mirror this. Invest in knowledge and equip your venture for success.
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