A poultry farm competitive analysis is a way of looking at your nearest peers in the market and examining (appreciatively) what they do.
The idea is get to the bottom of what unique value they add to customers.
It’s a way of enriching your understanding of the market’s needs and identifying gaps.
Importance of a poultry farm competitive analysis
It helps you avoid value duplication.
What is shouldn’t do is size you up against your neighbouring poultry farm businesses.
But it should point you strategically to the areas in which you can add value to customers.
This way you kind of program your business efforts to make the most impact.
You should see a poultry farm competitive analysis as a kind of ROI maximiser.
Template of a poultry farm competitive analysis
The poultry farm competitive analysis is designed to answer the following pre-investment questions:
- What examples do you have of peer businesses?
- What products and services do they offer?
- What are their key marketing and sales strengths?
- What kind of clues can you find about their farm land and property?
- Describe their labour force…what staffing levels do they have?
- What key strategies have led their success?
- What key strengths do they possess?
- What processes make their business engineering effective?
- Which audiences do they target?
This helps to avoid presumption when developing your poultry farm business plan.
