• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
The Big Book Project

The Big Book Project

Agribusiness Training & Startup Tools

  • About
  • Training & Tools
  • Beginner's Guide to Poultry Farming
    Hit Broiler Growth Targets
    Brooding Best Practice

    Discover the secrets to broiler growth by spending some time on the brooder floor with Dr. Scott Gillingham, Poultry Veterinarian.

    Accurate Egg Estimates
    Calculate Egg Production

    Factor in the right production dependencies for your egg farm to get at accurate estimates. Don't over or undershoot, use this method.

    Forecast Your Feed
    How Many Bags?

    A simple formula for calculating exactly how much feed your flocks will consume. This tells you the actual number of bags needed - handy.

Poultry Farm Brand Feel Good Factor and Values

A good dose of feel good factor goes a long way if done well in a mission statement.

Your poultry farm vision has got to strike a harmonious chord with the audience.

This is the job of the value and feel good factor.

It provides am uplift, making the audience member feel lighter than they were before they encountered your farm brand.

Why are poultry farm business feel good factor and values important?

It’s a kind of warmth or glow that compels the audience member to draw closer and enquire more.

This makes for a pleasant conversation with your poultry brand.

One that the audience members will want to revisit often – even if it were just to get a distraction from the monotony of daily tasks etc.

A profitable ingredient for any mission statement.

Example

Back to our case study subject, Senthilvela and his organic country chicken farm business.

So far, my mock mission statement for his farm business, reads like this:

“Gifting future generations with an inheritance of good food, farmed honestly, by reviving India’s native breeds of country chicken for all…”

And now, finally I add:

“…to share and enjoy together…”

What better round off on a mission statement than this feel good call-to-action of share and enjoy.

Whether you are a distributor, chef, parent, neighbour or friend…sharing and enjoying food together could be both a professional bent as well as personal pastime.

Primary Sidebar

Copyright © 2023


Next-level agribusiness training &
startup tools.

Learn


Poultry Learning Center
Blog
Poultry eBook
Poultry Project Reporter 2.0

Company


Start
About
Contact
Subscribe
Purchases
eLogin

Connect


LinkedIn
Twitter
Pinterest


Log in

  • Poultry Farm Competitive Analysis Template & Sample
    • Examining The Businesses of Poultry Farming Peers
    • Poultry Farm Land and Property (Competitive Analysis)
    • Poultry Farm Marketing & Sales (Competitor Analysis)
    • Poultry Farm Product and Service (Competitor Analysis)
  • Poultry Farm Vision & Mission Statement
    • Aspect of Life Improved By Your Poultry Business
    • Key Function & Strategic Driver of Your Poultry Business
    • Poultry Farm Brand Feel Good Factor and Values
    • Poultry Farming Principles and Promise
    • Sample Organic Poultry Brand Slogan
    • Target Market for Your Poultry Farm Business
    • Type of Product Your Poultry Farm Business Will Sell
  • Poultry Farming Executive Summary inc. Template & Sample
    • Poultry Farm Business Returns (ROI): Risks & Rewards
    • Poultry Farm Value Proposition: Unique Selling Point
    • Strategic Planning for a Poultry Business
    • Type of Poultry Farming Business
  • Poultry Industry Analysis inc. Template & Sample
    • Current Situation and Status of Poultry Industry
    • Poultry Farm Business SWOT & PESTLE Analysis
    • Poultry Farm Competitive Forces Model
Join 8,861 Subscribers…

“…consists of very useful tips for anyone who is planning to start a project…easy to follow.”

– Dr Bonile Jack-Pama, PhD

Get The #1 Poultry Farming Newsletter

The most in-depth guide to poultry farming anywhere, right now.

“…marvelous and electrifying content. It answers most of the questions I have been looking out for. Thanks a lot.”

– Kwasi Jones

Receive all the ‘insider tips’ they never speak about to help you:

  • ✔️ Write a plan that actually gets investment
  • ✔️ Decide if poultry will be profitable for you
  • ✔️ Avoid pitfalls like mortality with key procedures
  • ✔️ Understand the hidden benefits of production models

Type in your email below…

This field is for validation purposes and should be left unchanged.