Identifying peers of your poultry farm business is the 1st step of performing a competitive analysis.
Taking a look around at who else is doing what you plan to be doing.
The purpose isn’t to peek over the garden fence at what they’ve got.
But rather to learn how to appreciate EXACTLY what your customers value.
What they see in your peers should be honoured.
This way you’ll not attempt to compete, but rather fill in the gaps.
This way adding value overall, rather than duplicating or taking away.
Importance of poultry farm peer analysis
It’s a great way of honing your own offering to the poultry farming market.
There’s not point in re-inventing the wheel. Neither value in simply presuming nor copying.
This leads to loss of profit in business.
Examining peer businesses will help you avoid this.
Example
Let’s return to our case study subject, Senthilvela and his organic country chicken farm business.
Having found out about Senthilvela’s farm business via The Weekend Leader online magazine,
I decided to use discover another organic poultry farm business by Google…
…searching for interviews.
And came across this:
“Happy Hens: India’s first brand of free-range eggs ensure humane treatment of the birds…”
(Source: The Hindu)
The interview was with the entrepreneurs who started the business and was a detailed breakdown of their journey to success.
A useful example of a peer organic poultry farming business in India, today.
This will be the basis of our competitive analysis.
And now for a brief introduction to this peer business:
- Business name, Happy Hens
- Based in a village called Mullipatti, Tamil Nadu
- Free range egg layer farm
- Co-founders Ashok Kannan & Manjunath Marappan of Happy Hens