What is a poultry farm vision and mission statement?
A poultry farm vision statement is the owner’s strategic intent for what they set out to accomplish with their poultry business.
It’s a short and sharp motto for what they hope all their efforts will amount to.
A mission statement should speak to the target audience’s desire for a solution.
It should inspire and successfully position the purpose.
Importance of a poultry farm vision & mission statement
A vision and mission statement for your poultry farm will simplify your business.
Make it’s efforts more precise.
It helps to get you to the point. To articulate the reason you set out into poultry and how your farm will add value.
So, in a sentence:
It’s the essence of your value proposition.
(It should answer the question, why should your buyers care your farm exists? What are you doing that is different.)
Template of a poultry farm vision and mission statement
The poultry farm vision and mission statement is designed to answer the following pre-investment questions:
- What will the key function of your poultry farm be?
- What aspect of life will your poultry farm improve?
- What type of product will your poultry farm sell?
- What scope and audience will your poultry farm span and serve?
- Why should I feel good about your poultry farm business? What standards are you setting?
This helps to load your business plan with a strategic announcement to frame all other commercial communications.
A headline to define your poultry farm business plan.
