Every purposeful mission statement and vision has a certain aspect of life that the possessive business proposes to touch.
A way in which it’s going to make a difference.
It must be an undisputed, value-adding, good cause and concern of the target audience aimed for.
Something that would motivate them to support your poultry farm beyond enjoying your food.
It has to mean something to them beyond a retail choice.
How to choose what aspect of life your poultry business will touch?
Think to yourself,
“If I were to leave this business behind…
…what impact would I want it to have on the next generation?”
Example
In the case of Senthilvela and his organic poultry farm business Nirmala Nature Farm,
We took this quote from an interview he held with The Weekend Leader magazine:
“I chose poultry for two reasons. Firstly, in today’s world a lot of native breeds are gone and there’s nobody to revive them. And secondly, I wanted to provide good food to at least my family or the next generation which comes in, says Senthilvela,”
(Source: The Weekend Leader)
We began writing a mock-up of a mission statement for his business (based on the quote above) by saying:
“To gift the next generation with…”
– from Key Function & Strategic Driver of Your Poultry Business
Based on his own words, let’s round off the opening portion of his mission statement:
“…a healthy inheritance of good food…”