A good dose of feel good factor goes a long way if done well in a mission statement.
Your poultry farm vision has got to strike a harmonious chord with the audience.
This is the job of the value and feel good factor.
It provides am uplift, making the audience member feel lighter than they were before they encountered your farm brand.
Why are poultry farm business feel good factor and values important?
It’s a kind of warmth or glow that compels the audience member to draw closer and enquire more.
This makes for a pleasant conversation with your poultry brand.
One that the audience members will want to revisit often – even if it were just to get a distraction from the monotony of daily tasks etc.
A profitable ingredient for any mission statement.
Example
Back to our case study subject, Senthilvela and his organic country chicken farm business.
So far, my mock mission statement for his farm business, reads like this:
“Gifting future generations with an inheritance of good food, farmed honestly, by reviving India’s native breeds of country chicken for all…”
And now, finally I add:
“…to share and enjoy together…”
What better round off on a mission statement than this feel good call-to-action of share and enjoy.
Whether you are a distributor, chef, parent, neighbour or friend…sharing and enjoying food together could be both a professional bent as well as personal pastime.
