Your poultry farm business vision has got to be led by heart.
A promise indicates that to you, some things are just worth more than personal financial gain.
You have standards and you will not compromise them.
This is what setting your poultry farming expertise and promise is all about.
Why is it important to state your poultry farming principles and promise?
It achieves trust.
It says, “if all else fails about us – this won’t.”
“You’d still find us doing it this way, even if we don’t make money from it anymore.”
“At the heart we are set upon this way of doing things.”
This gives audience members the assurance that if they feel the same way,
Just like you, they also would stick to this and wouldn’t move.
Your business has then cause and will gain supporters – being more valuable than customers.
Example
Using the example of Senthilvela and his organic native chicken business, we have been building a mock mission statement.
So far we have,
“Gifting future generations with an inheritance of good food by reviving India’s native breeds of country chicken for all…”
Now to add a promise based on organic farming principles, we add the following words:
“…farmed honestly…”
Here’s the result:
“Gifting future generations with an inheritance of good food, farmed honestly, by reviving India’s native breeds of country chicken for all…”
