This is the least artistic component of your poultry farm mission statement.
The type of product sold is simply a matter of fact.
That said,
Be descriptive and use a categorical adjective that:
- is understood and used naturally by your target audience, plus…
- will have longevity
How to describe the type of poultry product your farm business will sell?
Keep it factual, brief – but precise.
Don’t use general categorisation here.
Pin prick accuracy and sharpness for best results.
Example
In the case of Senthilvela’s Nirmala Nature farm, so far we’ve built the following part of his mock mission statement:
“To gift the next generation with a healthy inheritance of good food…”
Following on from this, we return to his interview quote for further pointers…
“I chose poultry for two reasons. Firstly, in today’s world a lot of native breeds are gone and there’s nobody to revive them. And secondly, I wanted to provide good food to at least my family or the next generation which comes in, says Senthilvela,”
(Source: The Weekend Leader)
We add the following:
“…reviving our native breeds of country chicken..”