What is a poultry industry analysis?
It’s a discussion around the current news worthy commentary on the poultry industry in your country.
The idea is to take a wide range of news mentions on the industry.
Then to piece together a well-rounded overview.
At heart, it’s secondary research. With any primary, 1st hand efforts sprinkled in wherever possible.
Importance of poultry industry analysis?
Your investment decision in a poultry farm needs to be well-informed.
Your farm should be prepared for exposure to the external commercial elements.
Winds, rain and sun and more…
Journalists are the industry’s weather reporters.
They report on what they see according to their specialist interest in a particular sector.
Because of the nature of the publications that fuel their employers’ businesses, they are often on–trend.
(Their material is almost never ever-green content. But perishable.)
Due to their trendy viewpoint, their articles often have the MOST value at (and around) the time of publishing…
…with diminishing returns thereafter.
You’ll want to compliment your poultry farming business plan with a fair serving of this research material.
Such research will focus your mind (and those of your audience) on the most influential factors for success.
This way you are adding robustness to your plan.
Template of a poultry industry analysis
The poultry industry analysis is designed to answer the following pre-investment questions:
- What are the current key industry talking points?
- How is your poultry business aligned for achieving success?
- What does the commercial environment have in store for your business?
- What are the main factors affecting competition in your poultry market?
This helps to load your business plan with useful insights for preparing your farm to survive the coming trade conditions.
A weather report to complement your business plan.
