What will be the driving purpose of your poultry business.
What will it do. exactly?
This is the imperative.
The front foot of your strategy.
Make it strong, firmly placed, full of purpose, deliberate and impactful.
How do you write a strategic function for a poultry farm?
Think of the a verb that best describes your reason for getting up each day and working on this poultry project.
In other words,
What is the unavoidable itch that your business was founded to scratch?
Example
Going back to our example poultry case study, we revisit Senthilvela and his organic poultry farm.
In the interview with The Weekend Leader, Senthilvela said the following of his reason for starting his farm:
“I chose poultry for two reasons. Firstly, in today’s world a lot of native breeds are gone and there’s nobody to revive them. And secondly, I wanted to provide good food to at least my family or the next generation which comes in, says Senthilvela,”
(Source: The Weekend Leader)
This is both his vision and a GREAT lead into a potential mission statement.
But it needs function. A primary driver.
Let’s have a go at writing one for his business, Nirmala Nature Farm…
The operative phrase amidst this statement literally leaps out at us from the page.
To benefit his family and the generation to come, you get the essence of a worthy mission.
Let’s put something together.
It would begin,
“To gift the next generation with…”