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Never written a poultry farming business plan before?

This guide was produced to show you exactly how to do this.

I mean – you might have a good idea yourself…

…but without prior experience – you’d only be guessing.

So, what’s the best way to get going?

Start by getting ‘well read’.

(Perhaps, you could start with the #1 poultry farming ebook…)

The Definitive Guide for Poultry Farmers

I recommend it. (But then again, I would.)

But really, there are countless poultry farming resources to glean from online.

And not all of them equal.

So, the question remains…

who really knows what they’re talking about when it comes to poultry farming?

The answer to this question really boils down to 3 traits of an online content publisher, according to Google:

Google's Expertise, Authoritativeness and Trustworthiness Guidelines
[*MC = Main Page Content / PQ = Page Quality]
  • Expertise – is the person talking from 1st hand experience, or not?
  • Authoritativeness – is the person re-hashing their content, or are they the original source?
  • Trustworthiness – therefore, if you listened to their advice, is your investment likely to be sure?

Ok, so – who fits that bill?

To save you the pain of starting from square 1,

I’ve pulled off the following list of quality poultry farming learning materials:

Poultry Farming Learn All About It

Enjoy.

Set-Up Your Practical Apparatus

After getting up on sound theory, what’s next?

Getting practical.

You’ll need some experimental apparatus at your fingertips to learn the ropes.

Zero risk – all to gain here.

Expect to make mistakes.

How else will you accumulate valuable lessons learned?

According to study results showcased at 16th IFOAM Organic World Congress (source):

Farmer's experiments are an important source of information

So, it’s confirmed.

As early as NOW,

…get your hands working in the field.

1 bird will do, even.

With your own home-based ‘agrilab’ – you’ll become loaded with priceless insights into poultry farming.

Farmer's experiment process
(Source)

In short,

  1. Have a go.
  2. Hit problems.
  3. Think of escape routes.
  4. Get advice.
  5. Work with what you have available.
  6. Do something!
  7. See and record what happens.

Rinse and repeat.

Become A Poultry Hand At A Model Farm

Want to get your feet wet in the poultry trade?

Get a job for a season as a poultry farm hand.

Poultry Hand Job Description
[Source]

You can expect to learn the business up-close without the associated risks or worries of ownership.

A hugely popular recommendation for any entrepreneur looking to startup.

…coming in 2nd behind ‘starting a company‘ (according to an industry survey) was ‘working for someone else‘:

The Best Way To Learn More About Entrepreneurship
[Source]

That’s a sample size of 4,000 entrepreneur-minded people.

Persuasive stuff.

Get Fixed On Detail

A critical skill to acquire as early on as possible when planning your poultry business is journaling.

Here’s why:

Detailed reference.

When you hit problems in your poultry business…

[which you will do]

…you’ll want to draw upon:

  • solid facts
  • observations
  • evidences

Essentially, ANYTHING that helps you get a grasp of a scenario.

So, make sure you record and capture every ounce of operational detail.

Especially during your practical work experiences.

Journal to get better equipped to tackle problems
[Source]

Capture as much detail as possible:

  • words spoken
  • date & time
  • environmental conditions
  • what you detect with your 5 senses

You just can’t tell which factors might just click perfectly in your mind…

…to give you sight of a MAJOR business advantage.

Meticulously Map Out SOPs

Fancy increasing your sales growth by 12% year-on-year?

Write an SOP (standard operating procedure) today.

An SOP is a step-by-step order of actions – a procedure in effect…

written down.

The purpose?

To show all involved EXACTLY what to do and what is expected.

Removing all shadow of doubt.

Need an example?

[Here’s one from a dairy farm – but you’ll get the picture]

Dairy Farm Example SOP
[Source]

See what I mean?

…the SOP is basically a set of written instructions for how to do something specific on your farm.

But…

Can this simple desk exercise really have bottom-line impact?

It sure can.

For example,

A 3-star hotel in India implemented SOPs one year for all their operational functions.

All staff members were given access to read them.

The results?

SOPs increase sales statistic
[Source]

Well worth the time taken.

Do the same for your poultry farm.

Is There Viable Demand?

Now, we’ve all heard of demand.

But beyond this, there’s viable demand.

Knowing the difference between the two makes all the difference in running a poultry farm.

Here’s how it goes:

We all know there’s worldwide demand for poultry meat and eggs.

Take, Saudi Arabia, for example:

The gap between poultry production and consumption has been consistently widening over the last 16 years.

Exports make up the difference.

Saudi Arabia simply can't currently produce enough chicken to keep up with demand at home.

How about in your country?

The fact that you’ve searched out this poultry farming business planning guide is (in itself) proof of demand.

However,

How can we be sure that your planned poultry business will survive?

To have confidence, we need some indication that customers will be willing to trust in YOUR farm.

You need to define your market value chain.

Poultry farm value chain
[Source]

In other words, from defining your value chain – you get:

…the local picture of where you could fit in for best all-round results.

Your niche.

Take 3rd generation, Mark Rokkedahl, who integrated his broiler farm with a processing plant:

Broiler farming vertical integration into processing plant
[Source]

A value gap, well spotted.

If you do well at this, then you’ll always tap into viable demand.

Now your poultry business has a good chance of surviving.

Projecting Your Poultry Farming Profits

I have a simple TRUTH to share with you:

Accurate profit, needs accurate prices and costs.

Markets change.

And so will your poultry farm profits.

But that’s no excuse for ignoring profit projection.

As best as possible,

…a little foresight really helps to avoid calamity.

But what sources should you trust for up-to-date prices and costs?

I have three letters for you:

D-I-Y.

There’s simply no substitute.

You won’t regret it.

Farm produce price list

Now with accurate input costs and feasible sales prices to hand,

– some simple scenario planning.

Take this Best Case vs. Worst Case profit projection, for example…

[This example is crop-based, but the principle easily applies to poultry farming.]

Farm produce best case worst case profit
[Source]

Use analysis tools like the one above to stay ahead of the profit curve.

Examine Poultry Farming Success Stories

If you had the chance to meet with either of the following for 15-minutes,

…which would it be?

An agricultural graduate, or a successful poultry farmer?

Poultry farm success stories

No better than someone who has the fruits and is living proof.

This is the idea behind a success story.

You get to learn 1st hand from someone else who has been there and done that.

Their lessons are priceless. True gems.

And the benefit of their experience is incomparable.

Here is an example of one:

Want to find more success stories like this one?

Simply type in ‘poultry farming success stories‘ into YouTube – and that’s it.

Pick Up Key Figures From Reports & Guides

Your poultry farming business plan is like a good tailored suit.

Your success is in achieving the perfect fit.

(Nothing less than.)

The secret to a tailor’s success?

Measurements.

It’s impossible to get a perfect fit without them.

No matter how expert the execution of craftmanship…

…all your efforts would be a total waste if you use incorrect measures.

The same can be said of your poultry farm business plan.

Good measurements lead to a true & fitting finish.

These are your metrics.

Que: What are metrics?

Ans: Key data which defines your business input and output quantity.

Why are metrics important in business?

Four sobering stats on data
[Source]

As stated clearly in the points above, we rely on business data to make business decisions.

If we use the wrong data, this can lead us to making to WRONG decisions.

In business, we make decisions EVERY day.

The cumulative outcome could be very costly.

And damage irreparable.

Where can we find reliable poultry business data?

Studies like this one, are a solid start:

Poultry Production Guide for South Asia
[Source]

The document is riddled with USEFUL data like this:

Broiler Production Feet Allowance Per Bird

For example:

Say, in your broiler plan you expected to grow birds to 3kg.

This would mean your minimum floor space allocation should be 1.8 sq. ft. per bird.

If you had plans for 1,000 broilers -

You would need 1800 sq ft. minimum space in your broiler house.

If your cost per sq. ft. for poultry house construction is $1.5.

Your capital estimate for poultry housing would be $2,700.

What happens if you underestimate?

  • Inadequate space for your planned flock
  • Decreased production
  • Decreased profits
  • Potential loss

FACT: reliable business metrics are essential.

Produce Your Reference Materials

Once you’ve identified your key poultry business metrics, you’ll want to keep them to hand.

Here’s where reference material save LOTS of time.

In agribusienss management, we call them fact sheets.

A poultry farming fact sheet – might look like this:

Poultry farm fact sheet

It’s like your study notes before an exam.

Your personal short hand for all the most priority facts and figures.

It’s critical to write your own notes. Copying someone else’s just doesn’t get the same results.

Why?

Notes mirror your own personal understanding. They are unique to you.

They present info in such a way that it immediately makes sense to you & thus, save you time.

Here are some features your fact (revision) sheet should include:

  • Short punchy copy
  • Easy to read words
  • Skim-able structure
  • Break up with clear headings
  • Pictures help to conceptualize
  • Visualise key data

Better still…

A catch-all tool of the trade for every poultry farm business owner is the dashboard.

Business KPI dashboard
[Source]

A kind of, ‘say it in pictures’ approach – for your poultry business performance.

Scenario Plan

Notes in hand, it’s time to run your assumptions through some problems.

Taking your primary facts, figures and constraints you ask the question:

What if…?” – bunch of times over.

This is the basis of scenario planning.

It’s the process where you…

  • find out on paper what is likely to happen to your business in a given situation.
    • "...if (X), then (Y)."

Identify each likely result and list feasible responses and escape routes.

Map Out Your Value Chain

Your work as a poultry farmer is not solitary.

You are part of a community.

An ecosystem of people (companies and individuals) who serve to add value.

This sequence of events is collectively known as: the value chain.

Interestingly enough,

the idea of a river works much better at describing how a value chain really behaves.

Poultry Farm Value Chain Flow

At the top end, (upstream) you have raw material input:

  • birds
  • feed
  • land
  • building materials

Next, you have (midstream) service providers:

  • logistic partners
  • equipment installers
  • barn construction firms
  • cleaners

…then, your poultry farm.

And beyond your farm (downstream) there are:

  • processors
  • agents
  • distributors
  • marketing partners
  • wholesalers
  • retailers
  • HOUSEHOLDS & HOSPITALITY BUSINESSES/ORG(s)

Every location, (country, region, city) has it’s own value chain traits.

How do you find local value chain participants (LVPs)?

Directories

This is where you should find most value chain participants online.

A great place to start.

Most companies will sign up to these when they develop their website.

For example, let's say you're trying to find poultry feed suppliers in Tamil Nadu.

Here's how you find them - quickly:

  1. Fire up Google Search
  2. Type in the following:
Tamil Nadu Poultry Feed Directory Results From Google

The result?

Godrej Agrovelt Ltd

A simple 'Ctrl-F' command and...

...14 potential poultry feed suppliers in Tamil Nadu!

Find Out Who’s Most Active Online (Listening)

Everyone wants to listen to value.

If you’ve got something that someone else wants – they’ll have time for you.

Today, in your value chain there are TONS of potential to offer value.

And as we said,

offering value = listening ears.

But how do you find:

  1. …people willing to listen?
  2. …what the potential listeners really value?

One solution…social media listening.

Here it is:

  1. Open up Twitter in your browser.
  2. Hit the search bar and type in something like:
    • Example: "poultry" "for sale" Gujarat

Your result?

Poultry For Sale Gujarat

There we have it - a local 'family-based' producer of day old chicks, broilers and poultry feed.

A massive contributor to your local Gujarat poultry value chain.

PLUS,

You also know from the news story they tweeted - they are concerned for the welfare of poultry farmers in Gujarat.

Broiler Farmers Co-ordinator

Take note + get prepared to join the conversation with VALUE.

Poultry Expert Outreach

The KEY activity of every expert is research.

The reason?

Research solves problems.

It’s a way of presenting an answer to a question with a KEY persuader –

Evidence.

‘We’ve tried it and it works!’

Their audience are people with those types of problems.

So,

Want to relate to experts in your niche and recruit their help?

  1. Find out who is answering your problems online.
  2. Try out their advice.
  3. Record your findings.
  4. Serve it back to them + ask ANOTHER question.

You’ll find you’ll be on a roll.

Here’s a template:

Email Outreach To Poultry Expert

This is a generic design.

You’ll want to change it slightly and add your detail to make it unique.

Build A PDF Archive

Three letters spell a wealth of poultry farming expertise:

P-D-F.

When researching online for poultry farming advice – expert papers are often in PDF format.

And some obscure titles often hold untold value:

  • In-depth (deep dive) detail
  • Evidence-based
  • Great format for printing off

But,

…they are often hidden away among Google’s lower search result pages.

How do you hit the results you are looking for sooner (rather than later)?

Say you wanted to find the top papers on the topic of…

broiler carcass growth in Nigeria

[In PDF format].

Here's how you get STRAIGHT to 363 on-topic downloadable PDFs (within 30 seconds):

Type this into Google:

  • carcass intitle:broiler intext:nigeria inurl:PDF intext:Ph.D
finding broiler farming PDF research studies on Google

Job done.

Author Search

Expert poultry authors often specialize in tackling specific niche problems.

Researching online will bring certain names to your attention.

These names are GOLD in your prospecting exercise.

But an expert is only worth their weight if they can make their field understandable.

Once you’ve discovered an author like this…

…how do you drill deep on his material for MAXIMUM VALUE?

I have some simple (but massively important) steps to finding a wealth of authored advice online.

Here it goes:

Say, you’ve been searching Google for:

  • animal proteins to use in poultry feeds

The number 1 result shows:

finding animal proteins to use in poultry feeds Google

When you view the article - you really value the expertise of the author.

You take, a note of the author's name:

Ioannis Mavromichalis on Feed Strategy
[Source]

After discovering Ioannis's work, you decide to do a deep dive on his articles.

I have two MASSIVE clues to discovering MUCH more of Ioannis's expertise.

Here they are:

Ioannis post archive

On the blog page for the article you have these clues:

  • Ioannis's photo
  • author archive link

Here's what to do with them...

Ioannis’s photo

Right click on the photo of Ioannis, and save the pic to your device.

Ioannis blog boiler plate image

Next, fire up Google Image Search and upload the saved photo:

Uploading Ioannis blog photo to Google image

When it completes its search - here's what you get:

Ioannis Google Image results

You just found another online publication which Ioannis contributes to as a guest author:

www.industriaavicola.net

Author archive link

Click on his name and you arrive at his author archive page for the publication.

On this page is a list of EVERY article every written by Ioannis for https://www.feedstrategy.com/

Ioannis Feed Strategy Post Archive

As it happens, he's written lots!

(Over 250 posts - but this is about a decade's work!)

Whilst that lot will give you plenty of bedside reading for months to come...

...the thought crossed your mind,

"I wonder if Ioannis has written for any other publications?"

Chances are - he has.

Here's how we find out - quickly:

You type this into Google...

  • inurl:ioannis-mavromichalis inurl:authors (& afterwards)…
  • inurl:ioannis-mavromichalis inurl:author

In each case,

...you should find a list of blogs/publications Ioannis has written for:

Ioannis Wattagnet results
Books By Ioannis Mavromichalis

You found 3 other online blogs:

That's it.

Want to find specific niche topics addressed by Ioannis on a particular website?

Try finding all his layer hen articles on www.feedstrategy.com:

[Example]

  • intext:mavromichalis inurl:layer inurl:feedstrategy
Layer farming articles written by Ioannis Mavromichalis

You just found 11 articles by Ioannis on layer farming.

GREAT.

Want an email address for Ioannis?

Try...

  • combinations of
    • [initial+surname+at symbol]
    • [firstname+surname+at symobol]

[Example]

  • inurl:ioannis-mavromichalis intext:'imavromichalis@'
Get Ioannis Email

Got it.

Now let's try to find articles by a few other authors with similar credentials to Ioannis...

Type this into Google:

[Example]

  • intext:"Ph.D animal nutrition" -courses -faculty -college
Find other animal nutrition Ph.D.

(the '-courses -faculty -college' tells Google to exclude pages promoting: courses, faculties and colleges)

A neat list.

RFP, Trial & Review

When did you last buy a new product or service online?

In doing your research,

Did you read any customer reviews?

Online product and service reviews are MARKETING GOLD for companies these days.

In fact,

90% of consumers used the internet to find a local business in the last year

And the thing is…

…businesses know this.

However, reviews are notoriously hard to get.

Especially if you don’t know how.

Plus,

Getting great reviews which really sell are even harder to get.

Often,

1 great expert review or testimonial can be worth 1,000’s of good ones…

…if written right.

(It’s like a star salesman – without the salary cost. *Unbeatable Returns)

Businesses really appreciate the effort taken to draft an expert review & often reward the reviewer.

This why I recommend:

Getting on the radar of potential suppliers NOW by writing an expert review that SELLS their product/service.

[And doing all this BEFORE you start your poultry farm]

Here’s how:

  1. Plan a starter poultry project
    • consider this to be the seed of your eventual farm plan
    • perhaps go for 10 birds – enough to appreciate a batch sample
    • keep it simple – you want to learn the basics without distraction
    • write an meticulous action plan
  2. Research & purchase equipment/supplies
    • look around for the most value for money kit
    • carefully think through your purchases
  3. Make contact with your prospective suppliers
    • phone their help desk
    • verify all their sales literature
    • ask for any resources they can share (videos etc.)
    • talk with their sales team
    • read other customer reviews
    • get post-sales insights
    • [document everything in detail]
  4. Decide & purchase
    • order your kit or supplies & await delivery
    • document the sales process
    • [document everything in detail]
  5. Receive and trial product/service
    • journal with fine detail the arrival and your use of the purchase
    • write a diary of your use – day to day
    • state the facts with figures
    • be as descriptive, yet as simple as possible
    • write it as you speak it – keep it natural
    • [document both visual and text record]
  6. Write up, publish and share – case study & testimonial
    • the key here is honesty
      • …you have a responsibility to: other buyers & the supplier (plus, people can sniff out a genuine review – a mile off!)
    • pull together your findings into:
      • case study
      • fact sheet
      • testimonial
    • go back to your supplier with an email
      • reach either their marketing personnel or the owner
    • share your materials via email and social media with:
      • trade press
      • niche bloggers
      • (…anyone who directly or indirectly would get value)
  7. Include a CLEAR & CONSISTENT call-to-action
    • in your communications from the point above, tell recipients EXACTLY what you want them to do at the end
  8. Monitor feedback
    • look out for what comes back your way

Champion Your Peers

Like with anything you do – there’ll be others already doing it.

Does that mean you fight them as competitors to get the biggest share?

Or,

…do you adapt to fill in a underserviced gap and also help them as peers to flourish (win-win)?

I recommend adding value (rather than competing for existing custom).

Rather than scramble for the few slices that are already at the table…

…why not bring you own PLUS enough to share?

The results of giving ALWAYS exceed your expectations.

Take the example of Marcus Sheridan:

Marcus Sheridan
[Source]

This is the backstory:

Backstory To River Pools & Spas
[Source]

The result?

Riverpools and Spas on the comeback
[Source]

How did he do it?

Riverpools and Spa Championing Their Peers
[Source]

For example...

Marcus Sheridan answering questions strategy
[Source]

How does that work? Shouldn't you promote your own business first?

Riverpools and Spas understanding what customer needs
[Source]

Think it through.

It may seem contrary to conventional or traditional marketing.

But if you want revolutionary results – clearly, you need to be bold.

Start doing this with your poultry business.

Approach Data Sources

Data drives decisions.

Data is all around us.

Going by this – we shouldn’t have any problem locating the right data in business.

But in reality, reliable data is actually one of the most limited business resources.

Why?

The clue rests in what we said:

“Data is all around us.”

And where we actually need data is at our fingertips.

Preparing data costs:

  • time
  • money
  • effort

But once gathered and presented, has long lasting value for years (even, decades or centuries) to come.

Once produced…

…the source always attracts the credit.

Why couldn’t this be your poultry business?

Curate Data Tables, Charts & Prices

Become the go-to source for data on poultry, in your location.

Source data from value chain participants throughout your poultry niche.

Partner with other poultry businesses in sharing and analysing their business data.

Begin publishing this data on your farm website, before you launch your farm business.

Why does research work so well?
[Source]

Chances are – you’ll be the first (& only) source.

Because very few small businesses make the effort to gather and organise their data.

Why?

It costs to accumulate data: time, especially.

The key with becoming a data source (once you start)…

…is to consistently update & publish across various channels.

Start with price aggregation (for example):

  • poultry feed price per kg
  • wholesale egg prices
  • equipment prices
  • price per kg of meat

Or, for example:

If you were looking to start a poultry feed company, you might publish layer feeding chart.

Like this:

Layer consumption chart

Notice that out of 28M+ web pages, the search engine ranked this one in the #1 spot...

Why?

It delivered EXACTLY what the searcher was looking for (without having to click the link).

  • tables
  • charts
  • images/graphics
  • prices
  • answers to (popular) questions

Search engines like Google and Bing will preferentially rank this data above the usual page results.

How do you get this kind of data?

Become a poultry data investigator.

Join the email list of suppliers & request price lists. This is your raw input.

Then upcycle the info into usable snapshots or soundbites that enrich the view of your marketplace.

Produce Note Worthy Analysis & Reports

The key phrase here is: note worthy.

A report which answers popular questions (where no relevant sources exist) should get quoted lots.

This is the position you want to pick up – EARLY.

It will take some investigating to learn from your audience what they would value.

But once you hit gold – it’s time to dig deep.

For example,

Say I was a chef in Gauteng province researching local wholesale egg prices.

Naturally, I type this into Google:

  • poultry farms in Gauteng
Poultry Farms In Gauteng

Not surprising - a map results dominates the 1st page.

However,

Looking carefully further down the page, there is a search result which leaps out of the detail:

List of Poultry Farms in Gauteng, SA

What makes this result attractive?

For my research exercise as a chef,

I need a neat list, which will save me time & hassle.

This is my list.

[And just to confirm our theory in this research example - take a look at the enquiries in the web page itself]

Poultry Products Enquiry

Anymore persuasion needed?

Get producing your local poultry report ASAP.

Find Influential Channels

Journalists constantly consume quality data.

They will travel far and wide for the right findings.

One mention in a popularly read publication can go a long way to kick-starting your poultry farm promotion.

And it doesn’t necessarily have to be for your own product.

The key here is to serve the journalist with what they need.

[So long as it is relevant to agribusiness & in particular: poultry.]

For example,

Say you had plans for launching your poultry farm in Dhaka (within the next 12 months).

Wouldn't it be great if your 'name' already was covered by major new publications?

All you need to have done is to have made some solid journalist contacts.

Here's how...

Type into Google:

poultry market Dhaka

What you get is...

Bangladesh received an email

Clicking onto the page, reveals the author’s name:

Reaz Ahmed Agri Expert

You search for the author's Twitter ID:

Reaz Ahmad Twitter

You visit Reaz's Twitter profile page:

Reaz Ahmad Bio

Next, find out the kind of agribusiness story he likes to Tweet:

Reaz Ahmad's Interests
  1. Upcycling wastewater
  2. Black Soldier Fly Farming

...from www.aquaculturealliance.org

This is your lead for the kind of material that interests Reaz.

[i.e. the kind of story he might Tweet, or even quote - if relevant - in one of his authored articles for Dhaka Tribune.]

What if you wanted to find many other journalists, like Reaz to contact?

Simple enough. 2-steps.

1) Type this into Google:

intext:journalist intext:bangladesh inurl:twitter intext:agriculture

2) This is the result...

Search For Other Agri Experts

Abu Siddique and Hassan Khan are your next two journalist leads.

Get knocking some doors for your poultry business.

Promote Your Findings

Once you’ve got your story and shortlist together – it’s time to get in touch.

But how do you achieve successful contact?

Let’s ask a journalist!

Meet Jason Abbruzzese. He writes for Mashable – one the world’s largest global news websites covering: tech, science and entertainment topics.

As journalism goes, Jason is BUSY.

However, his aim is to discover and feature new & interesting stories which add value to the readership.

Much like his peers in the agri-sector,

Jason thrives on good communication with a variety of business people.

This gives him the edge.

Simply put:

Without stories, there’d be no news. No news = no journalist.

They need YOU.

In a recent interview with BuzzSumo (a leading social media software provider),

Jason revealed the following advice for writing a pitch that gets his attention:

Firstly, Jason gets pitched A LOT. He’s always talking to folks about ‘what’s going on’…

Jason Abbruzzese How Many Daily Pitches
[Source]

Do your homework. Turn the tables. Position yourself as a valuable source that Jason will ALWAYS listen to. Observe his work. Know what gaps to fill. Help Jason out! [Also, make your email scan-able.]

Jason Abbruzzese What makes a successful in outreach email
[Source]

If you do the previous point well, you won’t make these mistakes:

Jason Abbruzzese Pet Peeves
P:[Source]

Take home points:

  1. Observe Jason and his work. Then, fit in.
  2. Supply his demand and add value.
  3. Save Jason time and help him see things.

Make it happen for your poultry farm within your local marketplace.

Launch An Online Start-Up Journal

People readily support whoever they think is worth receiving it.

No persuasion needed. An act of free will.

A bit like giving a tip at a restaurant.

A worthy waiter couldn’t turn them away if he tried.

Do you want investment to launch your poultry farm business?

Make a case, today.

If you have a case, you won’t have to twist anybody’s arm.

Prospective investors will see the value for themselves.

The operative word being:

See.

Make it easy for people to follow:

  • Where you are coming from
  • Where you are going
  • What you are doing
  • How you doing it
  • …And why

Notice I didn’t mention ‘what you need’.

Your audience can think for themselves. Therefore, this additional step just isn’t necessary. (It slows things down).

If the reader views your case as worthy, they’ll voluntarily add their weight.

You’ll get investment.

However:

Make sure you pitch to the right audience.

And be direct.

If what you need is land,

…position your case to appeal to land owners.

[Why pitch for money, when what you need is land?]

Take this example,

Tim Marks runs a small local tractor service in Indianapolis, USA.

His main business cost/overhead is vehicle ownership (usually hire purchase (HP) or rental).

But by readily promoting the performance benefits of the tractors in his fleet…

…his tractor dealers offer Tim significant cost discounts. Saving him lots of money.

They effectively sponsor or invest in his business.

Here’s proof:

AHW LLC Deal With TTWT
[Source]

Proof.

So now, let’s talk placement…where should you publish your case?

Forbes advises you should…

…start by blogging (this worked for our tractor serviceman, Tim – see his blog).

Forbes Recommends Blogging for PR
[Source]

A good place to start for your poultry farm.

Produce A Multimedia Presentation

Text, video, audio – as many ways in which you can reveal your passion for this business.

Little and often is without doubt the best way.

Provide a backdrop thread that people can get close to.

Video in particular is HUGE advantage for attracting an audience online.

In fact,

YouTube is touted by many as the world’s second largest search engine.

YouTube Is The Second Largest Search Engine In The World
[Source]

But don’t you need expensive equipment and 1st class image consultancy for video?

Well, not if you ask Tim Marks

[“Tim, who?!”…”EXACTLY!“]

In quick summary, Tim has gone from using his YouTube channel to share family videos with relatives to...

...recording DIY compact tractor videos on his 1/2 acre plot.

Nothing more than amateur (shaky, grainy and a bit blurred) but honest footage of his tractor doing - almost anything.

In Tim's own words:

TTWT Started Posting Family Videos
[Source]

So,

If his average no. of views per video in 2016 was 150+...

...what is Tim scoring now in 2020?

Take a look:

TTWT Eighty Thousand Views On John Deere Video
[Source]

Try on tens of thousands in the middle...

TTWT Scoring 447,000 Views On JOhn Deere Video

...to a few hundred thousand towards the top end.

And this is why Tim Marks has since given up his well-paid day job and now is working with tractors, full-time.

(Thanks to the support of local clientele and hardware sponsors.)

Tim Marks Principal of Tractor Time With Tim
[Source]

Why couldn’t your poultry farm do the same?

Be Genuine, Don’t Contrive

Be yourself (on camera). Whatever you do – don’t act.

With this – you simply cannot lose.

Here’s Eddie (Tim’s customer and YouTube viewer) telling it like it is:

[Listen to what persuaded Eddie to hire Tim & his tractor]

There’s the proof – video is GREAT business collateral.

Get planning such material for your poultry farm.

Produce Market Leading Pieces

Getting exposure in your market is one thing…

…but converting exposure is SOMETHING ELSE.

This is where market leading content makes all the difference.

Take this example,

Have you every heard of a sickle mower?

Sickle Bar Mower Tractor
[Source]

An oversized, mechanised grass-cutting sickle...the kind you drag along on a tractor.

Are they popular?

Sickle Mower Keyword Traffic Estimate
[Source]

3,200+ people per month (in the USA alone) seem to think so.

Why is this important for your poultry farm?

To prove a point.

The point being…

…as we said at the beginning of this chapter:

“Getting exposure in your market is one thing…

…but converting exposure is SOMETHING ELSE.”

Here’s what I mean…

Remember Tim, our tractor expert?

He recently shot a video of himself using a sickle mower with his tractor.

Supposedly,

...the aim was to help tractor owners in the market for a mower make a confident buying decision.

But let's take it back a step.

Let's say you are potential buyer of a sickle mower.

You punch 'sickle mower for compact tractors' into Google.

Here's what you get:

Sickle Bar Mower Videos

Remember our local tractor expert - Tim Marks?

He hits the global #1 spot for this search term.

The result is a 25-minute video, entitled:

Sickle Bar Mower for Subcompact Tractor!

The 'other' two search results, beside Tim's, are shorter videos published by prominent machine-part retailers.

All video publishers in this 3-pack have EXCELLENT exposure.

But, the question remains..."how do they convert?"

Here's a breakdown:

Position #3 - Tractor Tools Direct (Double Action Sickle Bar Mower)

[Published 2014]

[Source]
Tractors Tools Direct Google Result
[America’s #1 retailer of haymaking equipment]
  • 59,177 views
  • 4,240 subscribers
  • 84 thumbs up
  • 0 comments

Position #2 - Everything Attachment (5 Foot Sickle Bar Mower For Subcompact Tractors)

[Published 2016]

5 Foot Sickle Bar Mower Fro Subcompact Tractors
[Source]
Everything Attachments Google Result
[#1 Online Attachments Superstore]
  • 162,239 views
  • 42,800 subscribers
  • 582 thumbs up
  • 49 comments

Position #1 - Tractor Time With Tim (Sickle Bar Mower For SubCompact Tractor!)

[Published 2020!]

Sickle Bar Mower For Subcompact Tractor TTWT
[Source]
Tractor Time With Tim Google Ranking
[Meet the Regulars…WHO?]
  • 238,010 views
  • 125,000 subscribers
  • 3,500 thumbs up
  • 400 comments

Tim Marks is a clear winner - by a country mile!

Lessons learned:

  1. You don’t need loads of money or prestige to start an agribusiness.
  2. Big business is no competition at all.
  3. The more down to earth you are the more people will follow.
  4. Small business sells MUCH better than big business.
  5. People will listen to people who make things common.

Now, apply this to your poultry farm business plan.

Optimize Your Approach

Optimization is all about accuracy.

  • HIT the mark – this is well-optimized.
  • MISS the mark – this is poorly-optimized.

To optimize you’ve got to know your audience REALLY well.

There are no shortcuts to this process, it takes time to gain understanding.

It’s organic.

When it’s time, you’ll know.

The benefit is that EVERY conversation you’ll have with them will be right on POINT.

You’ll have their ears.

This is the seed of successful sales.

Are your potential customers actually LISTENING?

The KEY to them listening is that you already know what they need…

…& THEN FEED.

For example,

It has taken Tim Marks 5 years of running the Tractor Time With Time to really understand his crowd.

What's the measure of his success?

Let's take his last video,

It was uploaded only 1 day ago...

..within 24hrs it has already grossed over:

  • 41,000 views
  • 224 comments

What's his secret?

He doesn't have one!

His recipe is plain to see.

Let's look at the detail:

Scanning down his wall of video uploads on YouTube...

Tractor Time With Tim YouTube Video Wall
[Source]

...we can see Tim has recorded a wide variety of video footage.

But is there knowledge behind this pattern?

Digging deeper I found that there were approximately 20 types of video in Tim's collection.

Each type delivering a specific type of value to the audience.

[*Remember, Tim speciality is tractors. But the method behind this approach can EASILY be transferred to your poultry farm business.]

Here’s the list:

  1. Using accessories
  2. Test drives
  3. Project (on the job) footage
  4. Vehicle maintenance
  5. Product comparison (‘this’ Vs. ‘that’)
  6. Here’s the proof…(“It IS possible to us a xxxx to do xxxx!”)
  7. Case Study: “Can a…?” / “Will a…?” / “Is it…?” / “Do you think…?”
  8. Sit down Q&A session
  9. How ‘this’ works
  10. Common problems
  11. Product review
  12. Downsides to…
  13. Supplier visits
  14. Regulations, inspections & business admin
  15. “New!” (Updates)
  16. Never!
  17. Follow Up (Series)
  18. Value chain ‘behind-the-scenes’
  19. How to avoid scams
  20. Something different or personal

So there you have it.

‘Tried and tested’.

The perfect & proven formula for building a profitable audience for your poultry farm on YouTube.

Grow Your List

A list keeps your conversation going beyond the web page.

To convert interest into action you need to grow a list of contacts.

Expand your reach.

But how do you turn, video viewers (for example), into regulars?

[& more so, into potential poultry business customers]

It’s simple…

Call ’em to action.

[Tell them.]

Here’s an example from Tim (our local compact tractor specialist):

Step 1. Leave A Comment!

TTWT Call To Action 1 (Leave A Comment)

Invite viewers to 'have their say'.

This gently opens up dialogue - step one of opening up the sales conversion process.

Step 2. Subscribe

TTWT Call To Action 2 (Subscribe)

Plain and simple.

Tell them to subscribe - if they value the content, they probably will.

This way...

...they'll get an update whenever something new from you is available.

Imagine speaking with potential customers of your poultry farm this way?

Maximise Personal Engagement

Engaging your audience is like watering your seeds after planting.

It’s where your growth comes from.

Nurture.

It also does an important job of separating out customers from viewers.

A necessary labour in your poultry business activity.

TTWT Blog Comments
[Source]

Tim reads and answers all viewer/reader comments, directed at him.

The more he answers, the more they ask.

His audience grows in size and trust.

Now,

Picture your poultry farm.

Who should you be having such conversations with?

Ask & They Will Tell

A golden rule for building an agribusiness, like a poultry farm, is asking BEFORE you deliver.

NEVER presume.

There’s a lot more to successful agribusiness than just research.

You need confirmation.

Your audience, if engaged, will not shy away from talking.

The best ways to ask your audience?

Start a relevant conversation and invite them to talk on the topic.

Like this:

[*note – this example is not agribusiness, so you’ll have to think laterally to really get it]

The inground pool vendor, River Pools and Spas, sells pools to homeowners.

River Pools & Spa Logo

To sell pools, their customers must have funds or finance.

[Most seek the latter for lack of the former]

So,

To encourage enquiries from customers thinking about pool finance, they wrote this article on their blog:

Pool Loans 101
[Source]

Their result?

River Pools & Spas Blog Comments

Simple.

Now think of an equivalent topic for your poultry customers.

Listen Carefully & Know Your Customer

Listening is when you take the time to find out what somebody is REALLY saying.

This might not be by speech alone, but also by action.

Taking this care, can make all the difference.

Better sales, better profits.

Take Chandoo for example,

[*note: this is yet again not an agribusiness example – maybe we need to make some farming examples of our own!]

Meet Purna Chandra Rao Duggirala a.k.a. Chandoo.

Today, he runs a successful online Microsoft Excel blog and training business.

But he began (or rather stumbled upon) doing this from scratch, somme years back.

His background was as a professional analyst. A suit in the city.

Whilst running a personal blog, he saw increasing interest in his Excel related advice posts.

He focused MORE of his blog content on MS Excel.

Then came the challenge of making his blog pay him back for his time.

He threw out his first product - a $5 eBook:

Chandoo Talking About Launching His $5 Excel eBook
[Source]

Then, he went back to the product development drawing board:

Chandoo Talking About Launching His PM Dashboards
[Source]

The results?

Chandoo Talking About Launching His Success With Selling Digital Products
[Source]

Can this be applied to your poultry farming business plan?

Absolutely.

The KEY TAKEAWAY?

Even if you sell eggs or meat – your business must solve a genuine problem to convert sales.

In other words,

Meet your customers at their point of need and you won’t lose.

Trial Your Concepts

Don’t preconceive.

You’ll spoil it & limit yourself.

Conventional wisdom might say, for example,

Products and services with a larger appeal to a larger audience…

…should return greater sales & profit.

But in practice, the opposite often holds true.

Take Barn2 for example,

A husband a wife software development team, based in the UK.

They sell software which solves problems for web developers.

They are very successful at their trade.

How?

They got niche'd.

They began as web developers (and again stumbled on a useful app which would help countless of their peers.)

When refining their product line-up they released 2 forms of their software:

  • a niche-use specific version
  • a generic mass market appeal version

Guess which sold better?

Here it is:

Barn2 Plugin Sales Conversion Niche Vs. Mass Appeal

The niche-use products won hands down.

By as much as 5x the sales and as little as twice over.

Can this apply to your poultry farm business plan?

Absolutely.

Whilst many people and business need eggs and chicken meat…

…get to know the niche nature of their problem – then serve them accordingly.

It may mean modification to your product,

Or indeed, your service.

Either way, evidence shows that narrowing down has much greater returns.

Now It’s Over To You…

There it is.

Your guide to making your own poultry farming business plan.

What are your thoughts?

Have you tried some of these techniques already?

Are you unsure how to apply them to your layer or broiler plans?

Leave a comment.

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