What is your poultry market?
Your local poultry market is the micro-economic centre where your poultry farm’s produce (eggs or meat) will be sold. By-products like, manure and spent hens are also sold here.
Why is your poultry market important?
In a phrase,
Access to deals.
Your poultry market gives your poultry farm the ability to plug into the commercial equity of your value chain.
Buyers and sellers alike all meet in this place to:
…and ultimately, get value.
The location of your poultry farm dictates its proximity to market.
And this, in turn, determines the ease or difficulty with which you can find profitable trade opportunities.
You should select your poultry farm’s market location on the commercial potential.
This puts you in the optimal position for success.
Proximity to most profitable customer segments
Being located within easy reach of customers quite literally pays off.
Being accessible to your commercial stakeholders adds precious glue to your business relationships.
Diverse supplier potential
Choosing a market with diverse suppliers give you a breadth of opportunity.
Markets with a broad base of commercial reach offer far greater financial stability than markets with a narrow range of potential custom.
As with anything investment-wise,
The more spread, the less risk.
Consider this when selecting which market your poultry farm will serve.
A stagnant business is a dying business.
The effect of inflation on the value of money means:
Tomorrow’s money is worth less than today’s.
Therefore a business will eventually get stripped of all profits (sinking sand) if it just stands still.
When choosing which poultry market you will invest in serving, consider trends for growth.
Root down where you know you might always find further room for expansion and increasing demand.
Under-served value chain
A value chain where there is PLENTY of room still to add value is an ideal place to start serving.
They NEED you.
In such an environment you also have the luxury of taking your 1st wobbly steps without too much pressure to perform.
Don’t simply look for where there are other making money,
Perhaps have a different approach.
Where is it that my chicken meat or eggs might really take on totally unchartered territory?
Answering this question just might give you great first-mover advantage.
Further reading: First mover advantage 0 benefits and drawbacks of being first (CFI)