What are poultry outputs?
Poultry outputs are all the products that your poultry farm produce.
In short, everything that you sell as a product of operating your poultry farming business is an output.
Why are poultry outputs important?
When poultry outputs are sold, your poultry business makes sales revenue.
This is the root of ALL your return on investment. A critical factor.
It’s when you add all your inputs together that you get an overall picture of what you farm income really looks like.
And poultry farm outputs or products is not just layer eggs or broiler meat.
- manure (fertiliser)
- feathers (manufacture)
- spent hens (alternative meat source)
- gunny bags (recycling to the construction industry)
Poultry farms are a valuable source for many other enterprises in the agricultural business value chain.
Example poultry outputs
Track market prices
Keep a constant eye on the prevailing market prices.
Whilst your sales process ought not to be entirely focused on pricing,
You should keep an eye on where customer expectations might be set.
Find niche buyers
Niche buyers mean maximum profits.
They tend to have highly specific purchase criteria and don’t mind spending more to get EXACTLY what they need.
Niche buyers tend to be loyal customers who stay put and deliver high lifetime value to your business.
Further reading: Niche Marketing (Definition): India Times
Consider value-added products
Raw products sell – we already know that there is a market for whole carcass and eggs.
But perhaps in your market there is greater demand for a value-added product.
If you are broiler farming – consider processing carcass into parts.
In some cases, the demand for parts is such that the price per kg of meat makes it more profitable than selling whole carcass or live birds.
If layer farming, it may be you supply local institutions or catering businesses with pre-boiled eggs.
It all depends on demand,
And (of course) on your ability to identify demand.
Further reading: Value-added products – University of Maryland Agricultural Extension
Much of clinching a sale comes down to how convenient you are making the deal to your customer.
The practicalities surrounding convenience can actually be very simple.
Something as seemingly unimportant like packaging and presentation can make all the difference.
When handing over agricultural products like eggs or meat,
Ask your prospective customers some questions:
- “Where and how you will receive products? And how are they HANDLED?”
- “What will you IMMEDIATELY do with the product once received?”
- “How important is it that the product is presented in a particular way for your processes?”
Perhaps in making the handling of the product more convenient for your customer,
You might find a willingness from them to give you the deal based because you simply save them time or hassle.
Further reading: What is the importance of agricultural packaging? FMIBlog